Interview with Wildride Founder: Joost Hultink
How did you come up with the idea to found Wildride?
My son was already quite heavy at two years old – and had absolutely no desire to be carried in classic front or back carriers anymore. I was looking for a simple solution, but there was nothing that really worked. That's why I always had a strap with me to support him when he wanted to be picked up again. It wasn't particularly comfortable, but better than carrying him entirely in my arms.
At the same time, I saw my business partner Britt carrying her daughter in a bag. Then I thought: What if we combine both? And so the idea was born. The rest is history.
What challenges did you face as a father that inspired you to develop the carrier?
As many parents know: children want to be carried – from infancy well into toddlerhood. They are often tired from walking (if they can even walk yet) and seek closeness and security.
Added to this is the practical aspect: you can't take a stroller everywhere – be it on the beach, through narrow alleys, or when queuing at the supermarket or amusement park. And conventional carriers are often too complicated or cumbersome when you need to be quick.
Do you have any tips for fathers who are still unsure if a carrier is for them?
Absolutely – for fathers, such a carrier is a real must-have! Firstly: it's simply a joy to carry your child. And honestly – no matter how strong you are, a little support never hurts. Without a carrier, carrying quickly becomes uncomfortable: men don't have hips to rest the child on, so everything hangs on their arms. And 15 to 20 kilos quickly become really heavy.
Plus: our carrier simply looks good. You can wear it with pride – even as a stylish dad.
Is there a special moment with your child that you were able to experience thanks to the Wildride carrier?
My daughter is a little model in many of our shoots – so we're often in great locations. But the absolute highlight was the shoot for Harrods – entirely on a yacht. An unforgettable experience!
Interview with Wildride Founder: Joost Hultink
How did you come up with the idea to found Wildride?
My son was already quite heavy at two years old – and had absolutely no desire to be carried in classic front or back carriers anymore. I was looking for a simple solution, but there was nothing that really worked. That's why I always had a strap with me to support him when he wanted to be picked up again. It wasn't particularly comfortable, but better than carrying him entirely in my arms.
At the same time, I saw my business partner Britt carrying her daughter in a bag. Then I thought: What if we combine both? And so the idea was born. The rest is history.
What challenges did you face as a father that inspired you to develop the carrier?
As many parents know: children want to be carried – from infancy well into toddlerhood. They are often tired from walking (if they can even walk yet) and seek closeness and security.
Added to this is the practical aspect: you can't take a stroller everywhere – be it on the beach, through narrow alleys, or when queuing at the supermarket or amusement park. And conventional carriers are often too complicated or cumbersome when you need to be quick.
Do you have any tips for fathers who are still unsure if a carrier is for them?
Absolutely – for fathers, such a carrier is a real must-have! Firstly: it's simply a joy to carry your child. And honestly – no matter how strong you are, a little support never hurts. Without a carrier, carrying quickly becomes uncomfortable: men don't have hips to rest the child on, so everything hangs on their arms. And 15 to 20 kilos quickly become really heavy.
Plus: our carrier simply looks good. You can wear it with pride – even as a stylish dad.
Is there a special moment with your child that you were able to experience thanks to the Wildride carrier?
My daughter is a little model in many of our shoots – so we're often in great locations. But the absolute highlight was the shoot for Harrods – entirely on a yacht. An unforgettable experience!